# Business Planning & Setting Targets
You can't hit a target you never set. A simple plan beats a fancy one you never use.
## The essentials
- **Vision** — what you want the company to become (size, type of work, your role).
- **Revenue target** — how much work you intend to do this year.
- **Profit target** — not just revenue; the **profit** you need (set it on purpose, don't hope for leftovers).
- **The few priorities** — the 3–5 things that will move the business this year (hire a PM, fix estimating, add a service).
## Make it real with numbers
Work backward:
1. Profit you want →
2. Overhead you must cover →
3. Revenue and margin required to produce both →
4. The volume of jobs (and win rate) to get there.
## Keep score
Review your targets **monthly**. What gets measured gets managed.
**Takeaway:** Decide your profit on purpose, then build the plan that produces it.
> *Educational content — not legal, financial, or accounting advice. Run your numbers with your CPA.*
