Your Website & Google Presence
Welcome
Hello, and welcome. This is Super Structures General Contractors — a national general contractor headquartered in Powhatan, Virginia — here to help you and your clients build something that lasts. We're glad you're with us, and we look forward to connecting with you.
Today we're tackling Your Website & Google Presence, and it's worth your full attention. Cut through everything, and it's this: Get a clean website and claim your free Google Business Profile — it's how local customers find and trust you. Master this and you become the person others come to with the hard questions.
When someone needs a contractor, they search online — you need to show up and look professional.
A simple, professional website
- Who you are, what you do, your service area, and photos of your work.
- Contact info and an easy way to request a quote.
- It doesn't need to be fancy — clean and trustworthy beats flashy.
Google Business Profile
- Claim and fill out your free Google Business Profile — it's how you appear in local "near me" searches and on the map.
- Add photos, hours, services, and keep it updated.
- This is one of the highest-impact, lowest-cost things a local contractor can do.
Going Deeper (Intermediate)
Clients check you online first. You need a simple, professional website (services, project photos, reviews, contact) and a Google Business Profile so you appear in local search and maps. For a local contractor, showing up locally beats a fancy brochure site.
Advanced / Pro-Level
Winning local search:
- Optimize your Google Business Profile — correct categories, lots of photos, steady reviews, and posts — to land in the "map pack."
- Local SEO basics: consistent NAP (name/address/phone), service-area pages, and relevant keywords.
- A mobile-friendly, fast site with clear calls-to-action and a project gallery as proof.
- For most local contractors, GBP + reviews drive more leads than the website itself — invest there first.
Practice Challenge
A remodeler has a slick website but never set up a Google Business Profile and has no reviews. Why is he nearly invisible to local buyers? (Answer: most local buyers search Google and click the map pack, which is driven by a Google Business Profile and reviews — without them he doesn't appear where buyers actually look, no matter how nice the website.)
In Practice
A homeowner searches 'roofer near me' and the contractor with a complete Google Business Profile shows up on the map — the one without it is invisible. It's free and high-impact.
Common Mistakes to Avoid
- No Google Business Profile
- An outdated or missing website
- No photos of completed work
Takeaway: Get a clean website and claim your free Google Business Profile — it's how local customers find and trust you.
Educational content — not legal, insurance, or financial advice. Work with a licensed insurance agent and attorney for your specific situation.