# Sales, Marketing & Winning Better Work
Chasing every low-bid job is a treadmill. The goal isn't *more* work — it's **better** work with the right customers at the right margin.
## Get off the low-bid treadmill
- **Relationships and reputation** win negotiated and repeat work — where the real margin is.
- **Referrals** from happy customers and partners are your cheapest, best leads.
- Be **selective**: the right customers, projects, and locations beat chasing everything.
## Simple marketing that works for contractors
- A clean **website** and Google presence (reviews matter).
- A **portfolio** of completed work and references.
- Staying in touch with past customers and referral sources (the easiest work to win is from people who already trust you).
## Sell value, not price
When you compete only on price, you train customers to shop you. Compete on **reliability, quality, communication, and finishing on time** — and you can hold your margin.
**Takeaway:** Pick the work you *want*, build relationships, and stop competing on price alone.
> *Educational content — not legal, financial, or accounting advice. Run your numbers with your CPA.*
